Wednesday, June 30, 2010

Coldwell Banker Has a Newly Designed Website!

Coldwell Banker has redesigned their website and we love it! What inspired the change? Michael Fischer, the chief marketing officer for Coldwell Banker Real Estate, LLC advised "“For the new we looked at search functionality across various websites including, retail and music, and continuously asked ourselves, ‘Why not in real estate?" They have added some really great features that make it easier to search for your dream home. Here's a quick list of some of the top changes:
  • You may notice upon first arrival to the newly designed site that it picks up on your current location. For example, it knew that I am located in McDonough, GA (looks like Mr. Coldwell and Mr. Banker might be real estate experts and stalkers).

  • They've added a new search feature called Coldwell Banker BlueScape Search. This is a new innovative and creative way to find your perfect home. The consumer rates a series of images "thumbs up" or "thumbs down" and the site will automatically pull properties that you may be interested in. You can then refine the search by the area, number of bedrooms, bathrooms, etc. Check it out! It's pretty awesome.
  • Keyword Searches! How many times do you go to a website to search for homes that only allow you to put in the basic information: number of bedrooms/bathrooms, price range, location, etc? If you know you want a home with a swimming pool, why weed through hundreds of properties that don't have one? The keyword search allows you to narrow down the search results based on the keywords you select.
  • After viewing several properties and selecting your favorites as being "preferred", the new site will feature additional homes that have similar characteristics of your preferred properties through the "You May Also Like" feature.
  • The Coldwell Banker Home File - an e-folder in which consumers save, share, and organize their favorite properties, videos, articles, etc.
These are just a few of the changes, check it out yourself by visiting

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